Do you know users form opinion of a website within 8 seconds? The stereotypical mistake most entrepreneurs make is assuming their product is for everyone. Don’t be that stereotype because jewelry is not a necessity-driven purchase. It is an emotional purchase. To understand why someone would buy your jewelry, you need to walk in their shoes. From what they like to what they don’t like, your jewelry needs to have an attitude that matches with the attitude of the buyer. Today WitJK will teach you all about FIVE ways to determine your target audience for selling jewelry online and how to craft your store to appeal to that demographic too!
When you have a store already, it is effortless to check the invoices or do surveys to find out popular customers. But, what when you’re starting out as a jewelry entrepreneur? You need proven tips from experts to determine your target audience and make them buy from you.
The target audience is a near-accurate list of qualified prospects who would buy from you. In business lingo, the market refers to the users and audience comprise of the buyers. The main goal of creating a customer avatar is for adding value to your prospective customer by solving their problems before them.
Determining the gender or age of the potential customer is just one way to look at it. However, if you want to woo the market, you need to go a mile ahead. It will help you design the website and create marketing strategies that appeal directly to your target.
To start with, answer the following seven questions to form an in-depth idea of your target audience.
Not knowing your target audience can ruin your marketing efforts and sink your investments because this is the first step of entrepreneurship. Ideally, researching about your potential customer comes under market research.
While the amateur method of sitting behind your desk and brainstorming all day might work to find a consumer profile, it won’t be the consumer for your product unless you follow the professional route.
Think of it this way- if your jewelry is for women and you put down ‘women’ as your target audience, that’s just the tip of the iceberg. The fact is, there are millions of women and not every woman will find your designs lucrative. How will you find the type of women who would spend money on your jewelry from those who don’t even want to hear from you?
Let’s find out!
Finding out the type of people who would need your product is easy when you draft a list of features of your jewelry.
For example, if you’re selling engagement rings, you know couples and teenagers are the ones looking for your product. Here, the promise ring is the feature, which can be used to create a customer avatar made of couples or friends. Likewise, gender and age are other parameters to determine the market who demands your product.
What is your peerless feature? If you haven’t found out already, start outlining all the features of your jewelry designs to create a detailed profile of your potential customer.
Can your jewelry solve problems of jewelry-wearers? If you can resolve the pain points of your ideal customer, you will overwhelm and influence their jewelry purchases for life! Draft a list of all the advantages potential customers will find by wearing your jewelry.
For example, if you’re selling personalized promise rings, one benefit of your jewelry is its uniqueness. Here, the idea of how a custom engagement ring is as unique and special as the promise must be your focus when pitching to the target customer. Hence, your target audience will comprise of couples or friends looking for personalized rings to oath.
Likewise, you can create a list of benefits of your jewelry based on who will use it, whether it is for office goers or party goers and so on.
Heard about the phrase, keep your friends close, but your enemies closer? The oldest adage used by online sellers everywhere, competitors offer you a storehouse of information because they’ve managed to attract and make your potential customer buy from them.
For example, if you’re making custom engagement rings in gold, search for online sellers who make custom rings or gold wedding rings. Investigate how they influence the target audience with their content, graphics and marketing to find out what your potential customer might be looking for.
Whether you are associated directly or indirectly with your adversary, researching your competitor is valuable. For starters, you can find their strengths and weaknesses. But, do not copy the profile of their target audience.
Instead, find out what you can offer differently if your potential customer is the same as the competition. Get inspired and up-to-date with the market by assessing the work of your counterparts. You can also learn from the buying pattern or products and services your competition uses to appeal to the demographic you share!
With 37% of the world population using social media today, searching for your target audience on Facebook or Instagram as a jewelry seller is ideal. It is a direct approach to get inside report on your target audience for small businesses even with a trifling budget.
For example, one way to find out who likes your designs is by creating a profile on various social media for your brand. Next step: Go through your followers.
In short, do a survey on social media or jewelry forums by sharing your brand or pictures of your jewelry to find out the people who attracts it the most. When you have a long list of potential customer personas, look for similarities in age, profession, gender and so on. Kudos, you have found your target audience! The similarities makeup your Ideal Customer.
Another way for finding more about your target audience is by using Google Adwords. It helps you unearth the demands of your potential customer before you invest huge funds to clarify if the business is actually worth.
Defined as a segment of the market where the customer demand is unmet, your niche in jewelry business will help you figure out the target audience. You need to find a niche because you can’t sell to everyone even if your brand motto says ‘jewelry for everyone’. Frankly because you will fail to keep sight of how your money vanishes!
While one way to design a customer audience is based on your competition’s target, another way is to focus on the market your competition is missing out on. This helps you find a new niche of untapped market not targeted by anyone.
To do so, you need to narrow down your potential list of customer persona as you concluded from the four points above. By considering everything you concluded in the above steps such as gender, buying pattern, gender, income, likes and dislikes, you will be able to paint a clear picture of your target audience.
Can you imagine the picture of your potential customer? We are not saying your potential customer will exactly be the one you picture, but it will be better than a wild-goose-chase of targeting everyone, right?
Once you create that customer persona, the formula for success is simple- find the personality of your target audience and match it with the personality of your jewelry! Our experts have developed a clear-cut template for making your customer avatar. Click here to download it and figure out your target audience right now!
If you sign up for our Affiliate Program, you will receive over $1,500 worth of marketing lessons, free of costs. Book a consultation with our experts to help you get started on your new jewelry business.
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