Do you know 85% shoppers begin their shopping spree on one device and end on another? It is wise to know the gender gap in shopping behavior of men vs women if your jewelry is for either of the two. We are not talking about gender stereotypes, but characteristics or shopping behavior based on observation of the two genders while shopping. This will help you set up a personalized online portal for your target audience as well as determine what enrapt them the most.
Men and women spend equal time shopping online, at an average of five hours per week. If you’re creating men’s jewelry, you need to know what genuinely makes a man spend money on your designs. It will help you connect with your demographic effortlessly too.
Did you know 28% men spend more than women on online shopping? We have simplified the facts so that you can create your own strategy of marketing to the demographic you see fit for your brand.
Before we begin, there are two motives for shopping I’d like you to understand as quoted in the Mediterranean Journal of Sciences-
The total time taken for an average man to complete a purchase is 4 minutes lesser than women, at 10 minutes. To maximize the success of the strategies you sell to your customers, you need to understand male shopping behavior if your target for jewelry comprises of men buying for themselves or others. That will help you increase the sales you will have with them.
Male shoppers aim at buying the product they need than desire. It is triggered by the utilitarian brain and statistics show men stop shopping once they find their first viable product!
Unless you’re talking about the engagement ring industry, male shoppers are almost always buying for themselves. Check this infographic!
Owing to their rational brain, men research the technicality of the product before purchasing it. The millennial man buys authenticity over ads!
According to the Bureau of Labor Statistics released in October 2018, men make roughly 23% more than women do. The facts say, 38% of men also spend more than $1,000 on an item.
Added to this jewelry research by list, male shoppers spent an average cost of $327 per necklace while female shoppers spent half of that.
Men think with their left side of the brain where logical reasoning is used to make purchase decisions. This rational side makes men shop differently than women and if your target audience is male, you need to customize your brand and brand presence to genuinely appeal to them with custom rings.
Hunting for the best item is not the objective of your average male shopper. It is best to keep your landing page simple if this is the target you’re designing jewelry for. They prefer speed and convenience over salesy ads according to the NPR Survey.
We will teach you how to add authenticity of your 3-week marketing course clearly.
It is best to use 3D visuals and high-depth photography to appeal to male shoppers. For showcasing jewelry, WithJK will provide 3+ free starter photos so that you get the right idea how to proceed with your jewelry product photography.
Detailed descriptions are a must if you’re serving the male demographic. They like to compare products, so remember to add widgets for comparison on your website so that they can find the best item fast.
If your target is female shoppers, you need to understand how a female brain decides to buy. Female shoppers demand more than male shoppers and are constantly on the lookout for better. That’s why our exclusive facts reveal everything you need to know about the female target audience for creating a website for them.
Unlike men, women are hedonistic shoppers. They buy with regards to present and future needs as their purchases are emotion-driven than logical. Hence, female shoppers can buy when they are happy to sad or just feeling good.
Do you know women control over 60% all personal wealth in the U.S alone at? They also reinvest up to 90% of their income into family and friends against 40% men! While 51% of women claim they buy jewelry for themselves, their control over the household makes them buy things for others in the family too.
Do you know up to 71% of women bought items on sale against 57% men? Emails, sales letters, and promotional deals are attractive to a woman when she buys. She focuses on reviews from real users before spending on an item online.
Do you know 19% of women have spent over $1000 on one item? According to the list survey we read above, even though women spend half of what a man spends on a single jewelry item, they tend to buy three times more jewelry!
Women use both the sides of the brain to make purchasing decisions, which are emotional than rational. As jewelry is an emotion-driven purchase you must customize your marketing and the e-commerce shop itself to appeal to a female shopper.
Do you know women comprise 51% of the total population? Let’s look at how to woo the female audience for your jewelry shop!
As the female brain loves reviews and recommendations, it is wise to create a softer layout of website design with deals and promotions popping on it. A female-targeted design must make use of easy navigations and verified reviews on the page to compel women to buy your jewelry.
We will provide you with customized landing pages perfect for your target audience when you sign up.
According to this Bustle survey, up to 81% of millennial women vouched social media was the best way for brands to influence them. If you’re selling to women, It will help you to engage in social media pages.
Do you know 30% women will not read non-entertaining or non-informing content? Ideally, your content and pictures should capture the woman’s imagination to show her how your jewelry would accent her personality or attitude.
Moreover, we will also provide you starter images perfect to enrapt your audience so that you don’t have to do it alone!
Finding the gender attributes of your brand will help you determine a suitable target audience and create a shop that appeals to them. The above facts and tweaks about the Jewelry Shopping Behavior of Men Vs Women highlight the sections you need to focus on to rake in sales. Who is your target audience and how will you influence them?
Signing up with us comes with a lot of goodies. We will provide a comprehensive marketing course worth $1,500.00 to your cart, free of cost too. Share your doubts with our experts below for tailored strategies for your venture!
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