Until the digital revolution, jewelry was purchased for weddings, parties and anniversaries. Online jewelry shopping is picking pace quickly and knowing the assortment of jewelry shopping trends today, you can paint a real image of your target audience for making booming sales. From branded jewelry to super shoppers, today I will walk you through the top 15 shopping trends in the jewelry industry so that you can make a good dive.
With a 12.5% growth accounted in sales for fine jewelry since 2014, there is a new trend in jewelry every other day. When you look at the prevalent trends in the jewelry industry that closes sales, you will understand a broad spectrum of trends that can turn your brand around. It will help you understand the drive behind jewelry purchases for different people so that you can cater to the right niche.
Bespoke, personalized and unique Jewelry is gaining momentum because custom jewelry is indeed the future. With custom jewelry, the freedom to experiment and create a unique style is appealing. It is a self-expressive type of jewelry trend. Personalization has come a long way and custom jewelry matching individual styles is a wave that’s bound to rise in the coming years too.
A type of shopping behavior where people try new things recurrently and simultaneously making new trends is the super shopper. They are willing to try new styles and adding new products will entice this group. A peek at the worldwide statistics show, there are 13% super shoppers who make up to 62% of spends online per month. The frequency of spending and shopping of a super shopper is high and hence, this is your target you need to release new designs recurrently.
From augmented reality to virtual reality, comparisons widgets, loading speed and design of the website, there is a high number of online jewelry shoppers who prefer websites with good navigation skills. As half of all internet traffic comes from mobiles, you need to create a technologically efficient e-shop that is customized to mobile traffic.
Buying local is making headlines because there is a sense of ‘doing your bit for the country’. Over 90% Americans alone think buying from small businesses is important. Nowadays, jewelry made with the hallmark of ‘Proudly made in the U.S.A gets you extra credits.
Another viral shopping trend is buying branded jewelry. If your target audience relates to the brand identity, there is a high chance, they will buy more from you. It becomes an accessory to their personality. Branded jewelry comprises of 20% in all jewelry and has doubled in the past 16 years.
For a serious shopper, it is valuable than a cookie cutter piece. Jewelry is expected to follow the trail of the apparel industry, ten times its size. Hence, branded jewelry is steadily rising in profits. Build loyalty!
When you collaborate with a credible jewelry such as WithJK, you get the legitimacy and authenticity that often lack in exclusive jewelers. Read more about our Affiliate Program here.
Since the advent of camera phones with elite pixel quality, people want to know the product in detail before buying it, when shopping online. According to a survey by Picup Media, 91%- 96% of consumers prefer the 360-degree swivel videos. It is an important jewelry shopping trend worth investing if you want to blast the sales. Moreover, when you sign up WithJK, all your products will be automatically visible for view in 36-degrees. Check this out, if you want a glimpse!
Capturing your product in lights the consumer can imagine clearly helps to click buy. But, 97% of marketers also claim videos boost the user understanding of the product. Facts prove the message is retained up to 95% with a video against 10% of reading content.
When Insight predicted a market for wearable technology in 2015, it was $245 Billion and recent Ovum reports suggest the same is expected to triple by 2020. The market is moving from smartwatches to smart jewelry such as a bracelet, rings, and necklaces. This is a functional property of jewelry trending high right now.
Another growing shopping trend for jewelry buyers is the photography of jewelry. Do you know 93% of consumer claim image is vital for making a purchase? Showing exceptional detail of your product under different light to models who relate with the brand identity and attitude will help you convert the traffic into buyers. WithJK, we prepare striking high-resolution photos for you so that you can use to promote and advertise the products in the future.
A trending shopping demand is for statement piece jewelry. Rings that stand out from the ordinary are appealing to men and women. Statement jewelry is set to come back in 2019 according to The Spring 2019 Runways, a favorite for spring and fall.
Besides Rhianna showing off stackable rings, many celebrities have been caught wearing the trendy new thing in jewelry. It’s beyond layering your cloth now and stackable rings give a distinct message. Even the engagement ring markets suggest open rings as a rising trend in fashion owing to its multi-dimension look.
Ideal as stacking rings to pendants, animal-themed jewelry is considered an emotional shopping trend. From esoteric symbols to animal shapes, these designs are inspired from real and connect with a wide-spread audience. It’s a trend of the spring!
Jewelry that promises durability is appealing because women have at least one jewelry that they do not take off throughout the day. Designing your jewelry for business and everyday wear can get you long term clients. It needs to be elegant and practical if you want to woo the target audience looking for casual jewelry.
From bohemian jewelry to gaudy and chunky mixes, partywear is different to each person. A few decades ago, jewelry was a party wear accessory and has now become part of everyday wear. With parties happening all around the trend of party wear jewelry is booming. And, Party jacket rings are just the start of it!
From cutting down production times to increase your pace of production and designing, computer-aided design with 3D printing is a revolutionizing trend of jewelry stores online today. Companies with 3D printing like WithJK has seen 70% ROI on 3D printing investments according to Sculpteo report of 2018. Simply put, it engages the customer in the jewelry making process so that they can see, touch and feel their designs beforehand.
WithJK creates jewelry on order. This saves you from investing large funds in stock that you can’t sell ASAP. To be honest, large inventories are the culprit behind failure of most companies.
A new form of marketing is your social presence as well as awareness. When you craft an interesting brand story, your target customer will feel proud about joining you. Making a social media revolution with Instagram for marketing works well because 72% of shoppers believe seeing a product on Instagram makes them buy it.
Social media content can be generated with the help of your fans and organic traffic. It is a recent trend to see jewelry shoppers thronging to read verified reviews. It sounds more convincing than product descriptions, at times!
We have all seen how shopping for apparel has boomed online. In case of jewelry, its multiplying over the last two years. The trends above will help you narrow down the behavior of your target customer so that you can set up a website and product that captures the attention steadfast. WithJK will get you started with photo shoots, personalization to stock creation and 360-degree videos so that you can start right away.
Know more about setting up a business in detail by talking to our jewelry entrepreneurs today!
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